Sobey’s has a program called Baby Be Healthy – apply for it as soon as you find out you’re pregnant. You have to visit your local sobey’s pharmacy to apply, and it’s from pregnancy until your baby is 1 year old. They will supply you with prenatal vitamins free of charge once a month, and also all kinds of helpful information via email.
It’s a great program, make sure to let pregnant friends know about it. There’s no info on their site about it, I had to email them, so probably best to just go in person and speak to the pharmacist.